Fake Diamonds Won't Fly with Girlfriend

Jewelry stores kept busy this Valentines weekend selling engagement rings. But the ailing economy has some customers trying to scrimp on that important purchase. Stories are swirling around jewelry stores about guys hoping to save a few bucks by passing off cubic zirconias as diamond rings.

It's a risky move even in a bad economy.

"You want an engagement ring, every girl wants a real diamond ring," says Corinna Morrison, a Rogue Valley Mall jewelry store employee.

The diamond engagement ring is a significant purchase to symbolize a significant commitment.

"I think even with the economy the way it is, jewelry is a real good pick-me-up, a good make-me-feel-good gift," says Brett Whitson, store manager at a nearby jewelry shop.

Although Whitson says he hasn't seen it happen much at his store, more people are talking about guys trying to pop the question with a fake rock.

"I think it is asking for some trouble. You know, I think especially when it comes to an engagement ring, you know, I don't think a woman's going to compromise," says Whitson.

Annie Britt and her husband were shopping for anniversary rings. She explains the importance of true diamonds.

"You want your relationship to be everlasting, and a diamond represents everlasting and clarity in the relationship. A diamond is clear," says Britt.

Some cubic zirconias are convincing knock offs and when you consider a cheap one could cost as little as a few bucks, you can see why some guys might be tempted.

After looking at a zirconia and a real diamond side by side, this reporter couldn't tell the difference. Jewelers say she'll be able to.

"At first glance if you don't really pay much attention to it you might be able to pass it off. But the more she looks at her ring the more she'll kind of notice," says Morrison.

Sleeping on the couch is no way to start a marriage.

Britt says many girls would be okay with cubic zirconias as long as their boyfriend's up front about it.

"He better tell me the truth. The Bible says your lies shall find you out, and I'd want to know," says Britt. "But I'll take whatever he gives me with a big smile, as long as I know what it is."

While you don't want to start your marriage in the dog house, credit counselors say you also don't want to start out in a lot of debt. They say talking with your partner about finances is an important way manage money in a relationship.

Many jewelers offer trade-up plans so customers can buy smaller, more affordable engagement diamonds and then go bigger at anniversaries when the couple's better off financially.